Topic: Survey setup
A dual-rating matrix is a question type that allows one or more characteristics or indicators to be rated simultaneously along two independent dimensions.
Each row of the matrix represents a characteristic to be evaluated, while the two axes represent different evaluation aspects, such as frequency of use and satisfaction.
This allows participants to provide nuanced assessments that capture both the intensity and the quality of an experience or service in the analysis.
Settings and options of the double matrix
Column: Answer Option
Optionally, you can show or hide the first column containing the text for each row.
Column: Number of Rating Levels
Here you can specify how many rating levels should be available for the first rating.
Column: “No Answer”
Optionally, you can show or hide the last column, “No Answer.”
Response Condition: Number of Lines
With this option, you can specify the minimum, maximum, or exact number of responses a participant may or must provide per line. This option is only available if “Multiple answers per line are allowed” has been enabled.
Multiple answers per line are allowed
This option allows you to turn the rating question into a matrix question. This allows the participant to select multiple answers per line.
Column: Number of second rating levels
Here you can specify how many rating levels should be available for the right-hand rating. You can also enable the “No Answer” column.
Required question
This allows you to designate the question as required. The participant must answer this question before moving on to the next page of the survey.
Help Icon (Tooltip)
This option allows you to display help text or additional information behind a help icon next to the question title. Randomize If you enable this option, the answer choices — but not the rating levels — will be displayed in random order to each participant.
Additional text field below the question
This option allows you to provide a text field directly below the question, e.g., for comments. The width and height (number of lines) of the text field can be freely defined.
“No Answer” Option
This option is particularly useful if you have defined the question as a required question. This allows the participant to make a selection and continue the survey even if they do not wish to provide a substantive answer.
Internal Value
The internal value allows you to replace participants’ answers in the export (Excel, CSV, or SPSS) with freely definable values. This makes it easier to process the data later.
An example:
Participants can choose from the following rating levels:
very satisfied | satisfied | 50/50 | dissatisfied | very dissatisfied
Since these text values are often difficult to work with in Excel or SPSS, you can assign internal values to them:
The numbers will then appear in the export instead of the rating levels. You can assign an internal value at any time — either when creating the question or later, to optimize the export data.
Upload Image
You can place an image directly within the question.
Advantage: The image can be displayed between the question and the answer options, in addition to the standard image upload in the questionnaire.
Additionally, you can adjust the image’s orientation, set its position (above or below the question title), and assign an ALT attribute, which is important for survey accessibility.
Select Specific Respondents (Filter/Jump)
This option allows you to guide specific respondents through the survey. This feature becomes available only after you’ve created the question. Save the question and then hover your mouse pointer over it — the “Filter” button will then appear.
Dual-Rating Question / Matrix
A dual-rating matrix is a question type that allows one or more characteristics or indicators to be rated simultaneously along two independent dimensions.
Each row of the matrix represents a characteristic to be evaluated, while the two axes represent different evaluation aspects, such as frequency of use and satisfaction.
This allows participants to provide nuanced assessments that capture both the intensity and the quality of an experience or service in the analysis.
Settings and options of the double matrix
Column: Answer Option
Optionally, you can show or hide the first column containing the text for each row.
Column: Number of Rating Levels
Here you can specify how many rating levels should be available for the first rating.
Column: “No Answer”
Optionally, you can show or hide the last column, “No Answer.”
Response Condition: Number of Lines
With this option, you can specify the minimum, maximum, or exact number of responses a participant may or must provide per line. This option is only available if “Multiple answers per line are allowed” has been enabled.
Multiple answers per line are allowed
This option allows you to turn the rating question into a matrix question. This allows the participant to select multiple answers per line.
Column: Number of second rating levels
Here you can specify how many rating levels should be available for the right-hand rating. You can also enable the “No Answer” column.
Required question
This allows you to designate the question as required. The participant must answer this question before moving on to the next page of the survey.
Help Icon (Tooltip)
This option allows you to display help text or additional information behind a help icon next to the question title. Randomize If you enable this option, the answer choices — but not the rating levels — will be displayed in random order to each participant.
Additional text field below the question
This option allows you to provide a text field directly below the question, e.g., for comments. The width and height (number of lines) of the text field can be freely defined.
“No Answer” Option
This option is particularly useful if you have defined the question as a required question. This allows the participant to make a selection and continue the survey even if they do not wish to provide a substantive answer.
Internal Value
The internal value allows you to replace participants’ answers in the export (Excel, CSV, or SPSS) with freely definable values. This makes it easier to process the data later.
An example:
Participants can choose from the following rating levels:
very satisfied | satisfied | 50/50 | dissatisfied | very dissatisfied
Since these text values are often difficult to work with in Excel or SPSS, you can assign internal values to them:
- very satisfied = 1
- satisfied = 2
- 50/50 = 3
- dissatisfied = 4
- very dissatisfied = 5
The numbers will then appear in the export instead of the rating levels. You can assign an internal value at any time — either when creating the question or later, to optimize the export data.
Upload Image
You can place an image directly within the question.
Advantage: The image can be displayed between the question and the answer options, in addition to the standard image upload in the questionnaire.
Additionally, you can adjust the image’s orientation, set its position (above or below the question title), and assign an ALT attribute, which is important for survey accessibility.
Select Specific Respondents (Filter/Jump)
This option allows you to guide specific respondents through the survey. This feature becomes available only after you’ve created the question. Save the question and then hover your mouse pointer over it — the “Filter” button will then appear.