Personalize survey content by means of placeholders
Placeholders allow you to address survey participants personally and display content that is tailored specifically to each participant.
The benefit: This increases the relevance of the questions, creates a personalized survey experience, and boosts participants’ attention and motivation.
Example:
After a seminar, you’d like to personally greet each participant in the survey and mention the instructor’s name.
To do this, create a participant list and enter the required information. If you don’t know how to create a participant list, you can find the instructions here.
In the survey, you can now place the placeholders for the content from the participant list that you want to display:
When the participant opens the survey, the relevant information will be displayed.
The following use of placeholders are possible:
Placeholders from the participant list
All columns and their content from the participant list can be used in the placeholders. The stored data is automatically visible in the survey, once it was connected by the placeholders:
[Email]
[Title]
[First_Name]
[Last_Name]
[Reference_Text] (ATTENTION: The placeholder "Reference_Text" personalizes the results.)
[additionalColumn1]
[additionalColumn2]
[additionalColumn3]
[etc.]
Placeholders from the 'variables & parameters' on survey link
If you use variables & parameters for the survey link, you can use placeholders to display them in the survey, too.
Example:
Classify your participants via survey link according to the city they live in.
https://indivsurvey.com/survey/tgr34/abcde/?city=Hamburg
If you place the variable 'city' as placeholder [city] in the survey, the parameter (Hamburg) will be shown to the participants.
System-side placeholders
Another placeholder is the member ID (consecutive subscriber number):
[MemberID]
ATTENTION
Please mind the correct spelling of all placeholders. In case of a typo or other error the content for the placeholders cannot be matched and displayed.